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Our Goals


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Our Goals


connect, involve, have fun!

Our goal is help you plan the best possible Fernie Fly Fishing adventure! We aim to connect people with our local fishery in a meaningful and personal way. We hope to inspire our guests to become more actively involved in conservation and preservation. Among anything else our biggest goal is to catch fish and have fun!

  • Every guest that visits our business will get exceptional customer service; every time. 
  • We aim to be a leading edge supplier in the sport fishing industry by providing a safe, fun, and memorable experience. 
  • We believe in pure, ethical fly fishing practices that are geared towards the protection of our resources while running a sustainable operation locally and globally. Fish For Change.
  • Our goal is to build long-lasting, trusting relationships between our business and our guests. 
  • We believe in building a stronger community and enhancing fly fishing into not only your lifestyle, but the community we call home.
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Our Philosophy


Our Philosophy


Keeping the spirit of Fly Fishing Alive

The core of Fernie Fly Fishing is truly keeping the spirit of fly fishing alive through our operations and actions within the industry, community and with guests, family and friends.

We are a Fernie based company and having years of experience within the Elk Valley watershed gives you booking confidence.  We truly love our valley and are excited to share our passion for fly fishing with you. It is not just a job; it is a way of life. We are not a big box store or a large fly shop and we have the time for you; we care about the entire logistics of your trip and whatever you need help with – we are here for you.

Whether there is just 2 of you on a special occasion or a large corporate group; we have the experience and local connections to make it happen – smoothly, effortlessly, and with trust. Simple.

We have been told that we go above and beyond and that’s just what we do. You are not just another “client” – you are our guest. Family is extremely important to our company and the heart of our values; we understand that there is more to your Fernie Fly fishing experience than just the fishing and we extend our genuine values throughout our company operations from our family to yours.

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Our Guides


Our Guides


Fernie's Best Angling GUIDES

Fernie Fly Fishing and all of our guides are fully insured and licensed from the Province of British Columbia. The biggest asset to our company are the guides that represent us and we are proud to work with such a fun, diverse and passionate group of angling guides.
 

We believe the team at Fernie Fly Fishing is hard to beat and know you will too. Call now to book your guided day!